Peter Kubelka – Schwechater 1958

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In 1957, Peter Kubelka was hired to make a short commercial for Scwechater beer. The beer company undoubtedly thought they were commissioning a film that would help them sell their beers; Kubelka had other ideas. He shot his film with a camera that did not even have a viewer, simply pointing it in the general direction of the action. He then took many months to edit his footage, while the company fumed and demanded a finished product. Finally he submitted a film, 90 seconds long, that featured extremely rapid cutting (cutting at the limits of most viewers’ perception) between images washed out almost to the point of abstraction — in black-and-white positive and negative and with red tint — of dimly visible people drinking beer and of the froth of beer seen in a fully abstract pattern.


thezotyx says:

I believe it takes a lot of work to edit this piece of art

Malekai2000 says:

Well…It Made me want to drink!

Clavdio Ele says:

I don’t get it

StookieBill says:

looks like a bad VHS copy to me.

StookieBill says:

he really was 10 years ahead of his time..

Vincent Koreman says:

not a very good print, in reality its much brighter and the tone is much deeper, but cool to have it online! thanks!

MelGibsn says:

what the fucks happening?

Osthropek says:

gives me hope that there are still people doing it their own way

MissBillieDove says:

Trolling, like a boss.

borowczyk76 says:

I’d pay a million dollars to have this commercial play during the Superbowl.

Michael Chernoff says:

I’d drink it

pipefx64 says:


mabeysan says:


luxmovingimage says:

If you ‘d like to find out more about the works of the Austrian filmmaker and his experiments with sound and image visit our artists section on

grimcity says:

Amazing. I bet Mr. Kubelka was awesome at life, because this was an epic win.

rubix71 says:

Ha ha ha!!! Get me a sixer of schwechater! …I hope they aired this…. I can’t believe it’s from ’57…….. amazing!

gilda8850 says:

no thnx this cannot be art, just a reaction

nickot75 says:

I love this film !
Peter Kubelka is a great artist , I saw him at Avanto Festival -Helsinki- and to show how important is the phisical aspect of film . . . he unrolled the film through the viewers !!
He is great , original , radical , subvdrsive !! We need more man like him among filmmakers!

reelden says:

My friend was lucky had him for a teacher for one semester

aveFger says:

Extraordinary visual work, but yet rather uncomprehensable if you don’t cut it into small pieces and try to interpretate every image.

signalair says:

one of my favorite pieces….!

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